Generosity Coffee

Generosity Coffee

Why we started Generosity Coffee

Somehow we’ve been in the coffee industry over 25 years now!??

We own The Barista Academy in Auckland which trains and finds work for thousands of new barista’s from all over the globe each year. We’ve also been lucky enough to travel the world teaching people how to make great coffee, run successful cafes and roast amazing coffee.

It was finally time to set up our own coffee roastery.

But, we wanted to be more than just another coffee company.

So… we started building a business model that could allow us to give back in a really substantial way, not just a token gesture.

The more we looked into it, the more need we saw…

Yes there were poverty stricken countries that needed help and environmental causes that needed us. But we also saw a need right here at home in NZ. All those mistreated animals, charities, sports clubs, schools, environmental projects… they all needed help and were all crying out for extra funds to keep doing their good work.

Like lots of families we’re a busy household with kids. We never seem to have enough time, and supporting others buying the occasional chocolate bar or sausage sizzle just seemed ad-hoc and disconnected. We wanted to make “giving” easy, fun and rewarding…. everyone loves that feeling of satisfaction, knowing that you’re doing more.

We hope people will enjoy that extra buzz when they’re drinking that first cuppa of the day, knowing that with every bag you buy from generosity coffee a 20% donation will be used to make cool things happen right here.


So how does this coffee fundraising stuff actually work?

Step 1 – Decide if you want a 1 off bag or a Regular Monthly Delivery ( regular deliveries really help your fundraiser big time!)

Step 2 – Choose your coffee & how much you need

Step 3 – Nominate who you want your funds to support in the drop down menu at the checkout

Step 4 – Generosity coffee will automatically donate 20% to your chosen fundraiser.

Step 5 – Sit back and enjoy your coffee knowing that you helped make cool things happen right here in NZ.

Step 6 – Help spread the word, tell your friends and family or follow us on Insta & FB


To achieve household harmony our aim was to create the perfect balanced blend for both milk and black drinkers.

GENEROSITY COFFEE BLEND Medium Dark Roast that tastes smooth and full bodied with a hint of dark chocolate.

HIGHEST QUALITY We only use “Specialty Coffee” Beans graded 80+

ETHICALLY SOURCED Our team of growers, traders and merchants have strong sustainable, ethical business practices in place